The newly opened South Korean supermarket Lotte Mart in District 7. With Tet approaching consumption normally surges at this time but not this year. |
With just over 20 days to go for Tet (Lunar New Year), businesses are busy churning out new products for the year’s top shopping season, but things are duller than normal.
Many food businesses in and around Ho Chi Minh City remain confident demand will be high for their products despite the global economic meltdown.
Huynh Gia Huynh De Limited Company has processed around 500 tons of poultry, 20 percent more than last year.
The company bred the birds itself, vice chairman Chau Nhut Trung said.
Phu An Sinh Food Processing Company has set up a slaughterhouse meeting hygiene and safety standards at Ba Ria-Vung Tau Province.
Its director, Pham Van Minh, claimed Phu An Sinh would have 400 tons of free-range, chicken meat.
It is raising another 100,000 chickens, he said.
The new abattoir will also supply sausages and pork paste.
Minh promised that his company’s products, sold through 110 retailers in the city, would be 10-20 percent cheaper than its competitors’.
CP Vietnam has promised to supply 7,500 tons of frozen chicken for Tet and 500,000 eggs a day.
The Dong Nai Industrial Food Corporation said its D&F brand products do not contain growth hormones and only permissible quantities of antibiotics.
Vissan Limited Company said it has faced problems recently but would still increase supply by 15 percent compared to last Tet.
Farmers in the Mekong Delta’s Tien Giang and Long An provinces expect to supply 1,200-1,500 tons of seedless watermelons at between VND12,000-15,000 a kilogram.
The Mat Troi Do (Red Sun) brand of watermelon is said to be sweeter than others and keeps for seven to ten days.
The farmers have harvested 30-35 tons of the fruit per hectare, earning VND180-200 million ($10,300-11,400) each.
Beverage prices in HCMC have remained stable ahead of Tet.
“In the past, shops would hike prices several times within a month before the holiday,” the owner of a beverage shop in District 8 said. “No one dares do so this year.”
In Hanoi retailers said products are already in the market but there has been little buying, with consumers still waiting for promotions.
At the Nguyen Van Cu Supermarket, few customers even glance at the Tet gift hampers containing cookies, candies and beverages, whose prices have only increased slightly since last year.
A supermarket employee, Do Thi Hoa, said, “I think consumers are waiting for prices to be lowered or for promotions.”
At Vinaconex Supermarket, the gift hampers are not even displayed due to the low demand.
The supermarket said it would launch a promotion only two weeks before Tet.
“Consumers are waiting for big promotions,” it said, adding sales are expected to rise next week.
Electronic and electrical supermarket Pico Plaza has also seen little buying though it launched a promotional campaign two weeks ago.
A supermarket employee said demand for household appliances would rise a few days before the Tet holidays.
Bad season for clothes
At the apparel section at large HCMC shopping malls like Parkson, Diamond Plaza and Zen Plaza, the common refrain is that prices have not been increased. They also sold a lot at 30-70 percent discount in the last two months.
While this should be the busy period for garment businesses, many said business has been dull. Many will continue their sales programs until Tet.
Ngo Thi Bau, general director of Nguyen Tam Garment and Textile Company which owns the popular FOCI brand, said the number of items sold has not decreased much but the profit has dried up.
“The primary concern now is to prevent losses and any business that can do that can be considered successful,” she said.
Ngo Tu Tam, director of Son Kim Company, owner of WOW brand and distributor of Elle and Jockey products, said sales during the recent Christmas season only increased 15-18 percent instead of the normal 30 percent.
“We probably would not have sold anything if we had not offered discounts,” she said, adding that top-range products have the lowest demand.
She said producers should cut costs and focus on convenience rather than fashion.
There are only 20 days to go for Tet but many dressmakers are only working in the day. In other years they would have to stay up late, sometimes overnight, Hoa, a seamstress who sells her products at Tan Binh and An Dong markets, said.
“It has never been so bad,” she said.
Reported by Quang Thuan – Mai Phuong
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